Profile of Haider Ahmed Qazi

Contact Information:   House 908, street 90, sector        I-8/4, Islamabad.   (+92) 333 550 6924    haider_qazi@icloud.com Portfolio: Furnished on request Relocation: Ready to Relocate in Lahore, Islamabad, Karachi or Multan

Haider Ahmed Qazi Ecommerce, Marketing & Sales Summary Highly motivated & workaholic person with a habit of working extra hours within organization in order to produce extra ordinary organizational performance and departmental growth. I am internationally trained through Alibaba.com & MRM McCANN in China where I learned how to grow the organization’s marketing & sales campaigns in both with and without budgets respectively. I am currently holding 6 awards, completed 6 Marketing & Sales projects and have done 8 publications. I was one of first two employees of Chinese startup. I have developed an international brand from scratch and handled its operations. I hold complete command on making a brand successful over ecommerce industry. I have done on field surveys and marketing research for better sales and effective campaigns. Work Experience Ø  Senior Executive , Marketing & Sales           2015 – Present       Shanghai Cheezmall Ecommerce Co, Ltd.                  (1.4  years) Building a brand from scratch. Team Leader of whole Marketing Team with following roles: º        Google CPC,GDN, Analytics & Facebook spending campaigns. º        SEO & SMM campaigns on Facebook, Twitter, Instagram, Youtube, Vimeo, Daily-motion and Pinterest. º        PR Management and Content writing. º        Market Survey Research & Marketing Intelligence. º        Offline Branding & Registrations activity in Universities, Malls and Cinemas. º        SMS & Email Marketing with Database Management. º        Business Development with Partners like Telcos. Ø  Assistant,  Marketing & Sales                           2009 – 2015        Capital Development Authority, CDA                       (6.2 Years) Working experience as assistant in administration & Estate Wing of CDA. Following are the major roles: º        Dealing with brands for OOH media. º        Database management & Reporting for future forecasting of Sales. º        Negotiations and Bargaining with media agencies. º        Maintenance of strong relationship with Brands and advertisers. º        Tenure, territory and sales division within given targets. International Training Experience: Internet Marketing & E-commerce Specialist:          2015       Alibaba.com, Hangzhou, China. A very profound learning experience from vast fields of E-commerce. Working model of Aliexpress, tabao.com, Tmall and various other popular online shopping and Ecommerce model were learnt and strategies implementation was performed. Apart from these, Following fields trainings were learnt:: º        World E-commerce Analysis. º        Chinese Venodor Recruitment. º        E-commerce Operations and Marketing. º        Sales Management of Online Portal. º        Website Interface Management. º        E-commerce Business Development. º          E-commerce payment services integrations. Ø  Marketing Planning Manager:                                        2015 MRM, McCANN Shanghai, China. º        Training undergone in McCann International Marketing Agency in China for Marketing Campaigns & Operations management. From Launching till execution, media buying, negotiation and strategy formulation for Asian clients including Pakistan. Education º        MPhill, Marketing :                                                                                2016 RMS, Management Sciences (Marketing). º        Master of Philosophy in Marketing with thesis written on Online shopping Ecommerce and Internet Marketing. It includes social media marketing and sales and how online websites can enhance ales by adopting models º        University topper with 3.88 CGPA in 2016. º        From COMSATS University Islamabad, 4th ranked University declared by HEC in Pakistan. º        BBA Hons, Marketing:                                                                          2013 BBA Hons 4 years. (Marketing). º        3.65 CGPA out of 4 with 90%. º        From COMSATS University Islamabad, 4th ranked University declared by HEC in Pakistan. º        Written two research papers at university level.

Computer Skills:         Microsoft Word: Preparation of  research statements, teaching statements, feasibility reports, project reports, authority letters, letter head documents, project proposals, campaign reporting, PR writing, blogs and article manuscripts preparation and MOU/agreements writing. Microsoft Excel: Ecommerce Marketing calendar, Marketing campaign structuring, Timeline preparation for important project and time, SKU availability and preparation of inventory lists along with software. Further skills are database management. Complete grip on all necessary formulas like VLOOKUP for saving time period. Brand health analysis, Charts reports and forecasting manuscripts including KPI and Revenue. Microsoft PowerPoint: Marketing campaigns presentations, reporting, executive presentations, strategy implementation analysis, campaign reports, KPI divisions, communication strategy, new product development, new market development, strategic brand analysis, brand story and marketing promotional campaign presentation.

Acheivements in Field: 1- ONLINE & DIGITAL TRAFFIC: Generation of 750,000 PV and 250,000 UV, 7 min on site time, 25% bounce rate & 697 CPO 1500$ per month budget. 2- OFFLINE ACTIVITY & BRANDING: Generation of 8000 new registrations, 3000 were awarded gifts & branding exposure to 50,000 customers in offline activity of Cinemas, Malls & Universities in $1600 including everything. 3- STRATEGIC PARTNERSHIP: Generation of successful relationship with banks, education institutes and other partners. Have generated more then PKR 50,000,000 worth of free branding from Telcos. 4- PR & PUBLICATIONS: Personal relationships with top publishers like urdupoint, javed chaudhry, propakistani, phoneworld, flare, jang, dawn. 5- OPERATIONS: Content planning for traffic maximization. Website layout, complaints management & affiliate marketing. Making Rs 700 worth gift in Rs 150 only. 6- PLANNING & EXECUTION: Prepared Marketing calendar & executed 10 Successful Online Campaigns like Rs 1 campaign in 500$ including everything for generating 25,000 UV & spill over effect of 100 extra orders per day. 7- EVENT MANAGEMENT: Complete Production of cheezmall TVC, Launching event of cheezmall of worth PKR 10,000,000. Atif, Israr & RDB in Karachi. 8- CORPORATE SOCIAL RESPONSIBILITY: Engaging online shopping with charity. Strategic partnership with Shoukat Khanum Hospital. 9- MARKETING RESOURCE ENRICHMENT: Mobile App ads, collaboration with JEETO PAKISTAN, OOH branding from 35k only. 10- DIGITAL MARKETING STRATEGY: 50% traffic from Facebook, Permanent banners on top publishers, PKR 15,000,000 sales from 5000 UV in one day. Rs 4,100,000 sales in 8000$ budget. 11- ECOM GOVERNMENT PROJECTS: Collaboration of cheezmall with Rs 102 billion BISP, E-COM Project with free branding, Print, electronic & mass media coverage. 12- MFS SERVICES: Generating Spending Campaigns from Jazzcash & Easypaisa.

Microsoft Outlook: Email configurations, sending business invitees, meeting invitees, meeting calendars, reminders, auto reply, auto forwarding, record management and brief executive reporting through emails. Apart from these, data base and web browsing activities. a practically understanding on operating system, storage devices, hardware configuration and windows environment. complete command, internet, email, e-commerce and e-marketing. LinkedIn Address: https://www.linkedin.com/in/haider-ahmed-qazi Contact Details: HAIDER AHMED QAZI DOB: 21-03-1990 House # 908, Street # 90, Sector I-8/4, Islamabad- Pakistan Cell : 0092 313 409111 Email Address: haider.qazi@icloud.com

8 Publications, 6 Awards & 6 Projects          Publications                                 Awards                           Projects Don’t thrill, it kills at ARY NEWS in 2014. Three Cheers for Mubashir and Khara sach at ARY NEWS in 2014. Taliban… you failed again at KARWAN Denmark in 2014. A Run On Mill at ARY NEWS in 2015. Enemy within or Enemy Unknown at ARY NEWS in 2015. Three possible motives of safoora chorangi attack at ARY NEWS in 2015. Revolution in Online shopping of Pakistan at tech.com.pk in 2015. My Experience with Careem and didi at propakistani.pk in 2016. Best Thesis on Ecommerce Marketing Model in Pakistan in 2016. 1st Prize for Business Startup idea awarded by Rawalpindi Chamber of Commerce in 2012. Best Brand Ambassador by LUMS University in 2013. 3rd Prize for Business startup idea from Punjab Youth Festival in 2013. 2nd Prize live Khyber TV Debate Competition in 2012. 1st Prize in Case Study by Bahria University beating top 25 Universities in 2013 in biz ignition. 102 billion Rs budget BISP Ecommerce Project initiation with Cheezmall. Providing One best model for online shopping industry in Pakistan. BISP & Cheezmall Ecommerce event in Hunza Valley in 2016. BISP & Cheezmall Ecommerce event in Thatta in 2016. Invented frequilicer for lice control in 2012. Research Survey in Lahore for successful sales in 2016. References Furnished on request