SUMMARY:
Accomplished E-commerce Marketer with demonstrated ability to face, accept and meet challenges while maintaining high interest and achievement. One of first two employee of Pakistan’s biggest Chinese E-commerce startup “Cheezmall.com”. From Feasibility report to brand making in just 6 months, I played the vital role of its success by handling all the operations and marketing. Through planning and creative development, I have succeeded enough to let cheezmall reach to zenith of glory in just couple of months in limited resources and budget. Apart from this I am an articulate communicator with great convincing power and able to effectively interact with diverse populations of customers at a variety of situations. Consistently maintain excellent relations with peers, target market, parents, hierarchy, and administrators. Self-motivated with strong planning, organizational and leadership skills.
EDUCATION AND QUALIFICATIONS:
Degree
|
Majors
|
Year
|
Institute
|
Marks
|
RMS
Management Sciences
|
E-Marketing
|
(2016)
|
COMSATS
Institute of Information
Technology
|
3.88/4
(CGPA)
Topper
|
Bachelors in
Business Administration
(BBA – Hons)
|
Marketing
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(2013)
|
COMSATS
Institute of Information
Technology
|
3.6/4
(CGPA)
90%
|
EXPERIENCE:
1. CHEEZMALL.COM:
June-2015 to Date: Senior Marketing Manager.
Responsibilities and Achievements:
Digital Marketing:
• Maintenance of Social Media Accounts like Facebook, Twitter, Instagram, Youtube, Vimeo, Daily-motion, Pinterest and
• Development of QR Codes for above entities
• Likes & Post Engagement enhancement on Social Media Pages
• Traffic generation from Social Media Pages towards Website
Email Marketing:
• EDM sending Strategy
• Designing and Sending EDMs
• Maintenance of Email Data
SMS Marketing:
• Generation of SMS to customer data from Online Portals
• Masking SMS and Database Management
Offline Marketing And Brand Activation:
• Traffic Generation & Engagement through Games
• Free Coupon generations from Sponsors
• Managing Activation in minimum possible cost and Barter deals
• Handling from printing till Execution
Marketing Research:
• SKU List and New product Development
• Brand Health Management
PR Management:
• Writing and Releasing Corporate PR
• Media and News Channel Management.
• Affiliations with Magazines and Online E-commerce Blogs
Negotiation And Bargaining Art:
• Lowest SMS Rates without MOQ
• Eradication of Fixed Service Charges without MOQ
• Lowest Charges of Logistics generation without MOQ
• Lowest Printing Charges
• Free of Cost Venues for Brand Activation in Cinemas,& Universities.
• Procurement of Office Utilities in Lowest Charges, like Laptops, Printers, Flyers etc
Organization And Marketing Operations:
• Flow Charts for reduction of unnecessary lead times
• Work Flow and Organo Charts
• Conversion generation and optimization of Website Layout for Conversion
• Analysis of Future Trends and generation of Marketing Calendar
Business Development:
• Collaborations and generation of Business through inter related industries
• Win-Win Deals generation for partners
• Generation of New horizons for Business Growth
Apart From These, Also Initially Managed:
• Digital Payment Services integration
• Maintenance of CSR and Logistic Department
• Rightsizing, HR handling and Team building
• Custom Clearance Management
• Business Intelligence
and Currently "Leading The Marketing Team Of Cheezmall.com".
2. CAPITAL DEVELOPMENT AUTHORITY (CDA):
October-2009 to October 2015: HMIS Assistant.
Responsibilities and Achievements:
• Management of operations Paper to digital to digital transition.
• PR management and employee acceptance management for new change.
• E-Inventory Management.
• Monthly analysis and reporting.
• Liaison between Upper and lower Management.
• Panel employees management.
• Data base management.
• E-Record management.
• E-Administration and Management of records.
• Biometric attendance system management.
• HMIS system management.
• HRM services.
• Data Analysis and reporting.
• Panel stores and Vendor management.
• Customer Care administration.
• Disaster Management and Record.
• Stock clearance and Inventory Management on Information system.
• Automated Inventory management.
• Presentations and excel sheet Reporting to the higher authorities.
• Office Administration and Management.
INTERNATIONAL TRAINING EXPERIENCE:
1. Internet Marketing & E-commerce Specialist:
A very profound learning experience from vast fields of E-commerce. Working model of Aliexpress, tabao.com, Tmall and various other popular online shopping and Ecommerce model were learnt and strategies implementation was performed. Apart from these, Following fields trainings were learnt:
>World E-commerce Analysis
>Chinese Venodor Recruitment
>E-commerce Operations and Marketing
>Sales Management of Online Portal
>Website Interface Management
>E-commerce Business Development
>E-commerce payment services integrations.
2. Marketing Planning Executive:
Training undergone in McCann International Marketing Agency in China for Marketing Campaigns & Operations management. From Launching till execution, media buying, negotiation and strategy formulation for Asian clients including Pakistan.
HONOR & AWARDS:
Master of Philosophy in Ecommerce:
Degree awarded by COMSATS Islamabad in Ecommerce/Online Shopping in Pakistan.
(2016)
1st Prize in Rawalpindi Chamber of Commerce:
New Business Startup idea.
(Posted on Daily Jung dated 14th November, 2012)
1st Prize in Bizignition Bahria University Case Study Competition:
Beating Top 25 Universities of Pakistan.
Best Brand Ambassador Award, LUMS University Lahore:
Brand Promotion of LUMS Event “Synergies”.
2nd Prize in Urdu Debate Competition (Internet as a gift or menace):
Live Event at KHYBER TV Network (2012).
2nd Prize in English Debate Competition (Glowing Eyes):
COMSATS University (2011).
1st Prize in Teachers Vs Students Counter Attack Debate Competition:
Beating HOD’s of COMSATS University (2012).
3rd Prize in Punjab Youth Festival 2012:
Battle of Business Giants Competition (2012) by CM Punjab Shehbaz Shareef.
MARKETING & ECOMMERCE PROJECTS:
Thesis in Online shopping and E-commerce of Pakistan:
March, 2016
A very remarkable contribution inside the E-commerce and online shopping industry of Pakistan. The category was electronics and thesis was well defended in front of PHD scholars from Quaid e Azam University (One of top 5 Universities of Pakistan, HEC). The topic was "Factors effecting online purchase intentions of electronic goods in Pakistan, an empirical study on young Pakistani consumers".
Model was defined and it was very well appreciated and considered as the best thesis of University. It has also enriched the theory and has contributed a lot in rectifying literature of Online shopping and E-commerce industry of Pakistan.
Cheezmall & Benazir Income Support Programme for Ecommerce:
April 2016
Empowering women an Poor Beneficiaries of Pakistan through Cheezmall and BISP. A major breakthrough when I let BISP choose Cheezmall as an exclusive partner and BISP left all other players on my suggestions and planning.
Seven Districts Pilot for E-commerce Empowerment:
July 2016
Pioneering the solution for Women Empowerment in Rural Districts of Pakistan. The collaboration between BISP and Cheezmall, entering into its pilot phase in seven districts of the country, one in each province and territory, and starting from Gilgit Baltistatan Hunza, aims at online promotion and sale of BISP beneficiaries’ products at international level.
Cheezmall & Benazir Income Support Programme for Ecommerce in Hunza Valley:
July 2016
The event was marked by the presence of minister of State Chairperson BISP, Deputy Speaker GBLA Jafarullah Khan, Senior Minister DR Mohammad Iqbal, Gilgit Baltistan local politicians, Director Cheezmall Ghazanfar Ali Khan, Prince Saleem, DG GB BISP Mehboob Ali Khan, PML-N Jan Alam marketing team of Cheezmall Haider Qazi, and large number of beneficiaries and local public.
Approximately half million Rupees products were purchased by Cheezmall which would further market the products bought on their website to ensure international and national sales.
Strategic brand analysis of Ruh Afzah brand in Pakistan:
2014
A complete analysis of brand, its history its competitive position, target market, brand elements and strategies against consumer and competition.
A Brand story of Apple as a successful brand:
2015
A complete analysis of brand from scratch, its journey of success and factors that contributed towards success of brand. Current position plus competitive analysis is also analysed and recorded in a form of report. Chapters are made in order to complete the analysis in a story book form.
Consumer and Geographical Profiling and analysis:
2016
A concrete analysis report of 25 major cities of Pakistan in which 10 from Punjab, 7 from Sindh, 5 from KPK and 3 from Baluchistan province is taken respectively. Data is taken from Pakistan Statistical Bureau and analysis regarding consumption pattern and how firms related to Ice cream, candies and biscuits are targeting these needs are made.
Invented Frequlicer:
November, 2012
In today’s busy world mothers find it difficult to give 100% attention to their kids and in such a scenario a problem like head lice can get really painful for the child as well as the mother. Having lice is a common problem in school going kids specially girls. Market is currently offering many ways to remove lice from ones hair but it requires regular use and all those are without assurance of complete removal and none of them prevents lice from attacking.
With a target market of 30 million females of segment value of 7 billion Rs, we propose Frequilicer a product which emits a sound frequency of a range of above 25 KHz to 55 KHz. As humans can listen the sound around 20 Hz to 20 KHz, our product has no side effects as the frequency used has no effect on human ears but it will prevent lice to attack a child’s hair. Once bought by our customer, mothers don’t have to worry about their child’s curls getting attacked by lice. This product not only repels Lice but could be used against cockroaches, lizards, snakes, mice, dengue mosquitoes and other dangerous animals.
RESEARCH WORK:
Research Paper prepaid at University Level:
“Effect of foreign brands on perception of people of Pakistan”.
Research Paper sent for submission at Emerald International:
“Impact of Advertising campaigns on Purchase intention of retailing consumers”.
PUBLICATIONS:
First Publication:
“Don’t thrill, it kills”
An Article about road Accidents in Pakistan.
ARY BLOGS ,
November 12, 2014.
http://blogs.arynews.tv/dont-thrill-kills/
Second Publication:
“Three Cheers for Mubashir and Khara Sach”
An Article about safeguarding Journalism in Pakistan.
ARY BLOGS,
November 18, 2014
http://blogs.arynews.tv/three-cheers-mubashir-khara-sach/#disqus_thread
Third Publication:
“Taliban…. You failed again!”
An Article About Insurgency in Pakistan.
KARWAN (DENMARK),
December 10, 2014
http://www.karwan.no/blogs/talibana-you-failed-again/445.html
Fourth Publication :
“A Run on the mill”
An Article about miserable conditions of Working Women in Pakistan and Remedies.
ARY BLOGS,
January 25, 2015
http://blogs.arynews.tv/run-mill/
Fifth Publication:
“Enemy within or Enemy Unknown”
An Article About The True Face of Suicide attacks on Minorities in Pakistan.
ARY BLOGS,
March 18, 2015
http://blogs.arynews.tv/enemy-within-or-enemy-unknown/
Sixth Publication:
“Three possible motives of Safoora Chowrangi Attack”
An Article About The Hidden Truth Behind Attacks on Minorities in Pakistan.
ARY BLOGS,
May 13, 2015
http://blogs.arynews.tv/three-possible-motives-of-safoora-chowrangi-attack/
Seventh Publication:
“Revolution in Online Shopping of Pakistan”
An Article About The Hidden Truth Behind Attacks on Minorities in Pakistan.
The Tech,
August 16, 2015
http://www.tech.com.pk/2015/08/revolution-of-online-shopping-in-pakistan.html
LINKED-IN ADDRESS:
https://www.linkedin.com/in/haider-ahmed-qazi
COMPUTER SKILLS:
Proficient in office base Microsoft computer software including:
Microsoft Word:
Already prepared research statements, teaching statements, feasibility reports, project reports, authority letters, letter head documents, project proposals, campaign reporting, PR writing, blogs and article manuscripts preparation and MOU/agreements writing.
Microsoft Excel:
Ecommerce Marketing calendar, Marketing campaign structuring, Timeline preparation for important project and time, SKU availability and preparation of inventory lists along with software. Further skills are database management. Complete grip on all necessary formulas like VLOOKUP for saving time period. Brand health analysis, Charts reports and forecasting manuscripts including KPI and Revenue.
Microsoft PowerPoint:
Marketing campaigns presentations, reporting, executive presentations, strategy implementation analysis, campaign reports, KPI divisions, communication strategy, new product development, new market development, strategic brand analysis, brand story and marketing promotional campaign presentation.
Microsoft Outlook:
Email configurations, sending business invitees, meeting invitees, meeting calendars, reminders, auto reply, auto forwarding, record management and brief executive reporting through emails.
Apart from these, data base and web browsing activities. a practically understanding on operating system, storage devices, hardware configuration and windows environment. complete command, internet, email, e-commerce and e-marketing.
REFERENCES:
Furnished on Request
